My first ever animation clip

I did this clip before AWARD School started 

and sent it to a few CDs on the course.

It was a really fun process 

and learnt a lot while I taught myself how to do it.

I'll definitely do more in the future!

Hope you enjoy it!

The Grand Finale

The last project we worked on at Blackwood was a direct mail piece for Audi's RS6. We have only just recently seen the finished product and we are really happy with how it turned out. Take a look below.

A look back

Here are a few examples of some of the work we did while at Blackwood.

The first thing we worked on was a pitch for Waikato University. Having just come out of uni ourselves - we were able to understand the target audience well and I think a few of our insights were quite helpful in the process. While Blackwood made it to the final two agencies in competition for the business, we didn't win the pitch in the end but it was still a massive learning curve and it was great to have the opportunity to work on such a huge campaign.

Based on the premise of "whatever you're looking for - you'll find it at Waikato", these are three kind of 'big picture' billboard executions that were also expanded into more specific concepts that worked around some of the interesting things that you will find at Waikato university.

We also designed a microsite as part of a promotion aiming to get students to enrol at Waikato.

We became a sort of christmas card production company for a while and ended up designing three cards for DHL (Tasman Cargo Airlines), Audi and British American Tobacco NZ.

Michael had a fun photo shoot with Bevan Docherty for Heart Children. Art directing a shoot was a very interesting experience!

These are the Alfa One print executions as part of the same campaign as the TVC. The soundtrack from the TVC was also used in the radio ad.

TVC!

Recently we have been working on a brief for Alfa One Rice Bran Oil which ended up in a TVC and series of print ads! It was a real bonus being able to go on our first TVC shoot and we learnt a lot about the process - and how painstakingly long even the simplest things can take! While we think that the idea is perhaps better in print... it was cool to make a TVC too. After coming up with the initial idea, our creative director took the lead on most of the decisions about the details voice over and music - so some things we would have done differently, but all and all we are stoked to have had the opportunity to get a good idea of what a TVC involves.

AdMedia 'Make An Ad' Competition

We've just received the latest issue of AdMedia and found out that we won ourselves a 2 year subscription with one of our entries in the 'Make An Ad' Competition. Yeah~! So thrilled!

We had a fun time making the entries, and to win a subscription to our favorite magazine is really awesome. The mag keeps us up to date with the latest ads & local industry trends and the weekly Fastline is great for job hunters like us. Thanks for choosing our work, AdMedia's judges & Dave Gapes!

Out of tune radio

Our first brief at Blackwood was for the NZBus iPod promotion. Luckily we came up with the goods on our second day and got to make a radio ad! It was really interesting going to the recording, choosing the talent and stressing about getting the rights to the song (which changed about 5 times!). Our idea was also expanded into an ambient stunt with singers giving out flyers on buses. Enjoy :D

Click below to listen to the radio ad.

Our ads that have actually run!

Hey! At the moment we have just put a few examples of past work that Michael and I have done that has actually run. As we have only just teamed up, this work was done with previous team partners. The Friday Night Line Up, Air NZ, and The Big Stuff was done by myself (Anna Smith) and Katy Miller at a 3 month placement at Colenso BBDO this year. The DOL campaign was created by Michael Tam and Amar Trivedi as a freelance job for Ogilvy Wellington. Enjoy :)

Friday Night Line Up


Air New Zealand


The Big Stuff


Department of Labour

Department of Labour - Web Banner