The first thing we worked on was a pitch for Waikato University. Having just come out of uni ourselves - we were able to understand the target audience well and I think a few of our insights were quite helpful in the process. While Blackwood made it to the final two agencies in competition for the business, we didn't win the pitch in the end but it was still a massive learning curve and it was great to have the opportunity to work on such a huge campaign.
Based on the premise of "whatever you're looking for - you'll find it at Waikato", these are three kind of 'big picture' billboard executions that were also expanded into more specific concepts that worked around some of the interesting things that you will find at Waikato university.
We also designed a microsite as part of a promotion aiming to get students to enrol at Waikato.
We became a sort of christmas card production company for a while and ended up designing three cards for DHL (Tasman Cargo Airlines), Audi and British American Tobacco NZ.
Michael had a fun photo shoot with Bevan Docherty for Heart Children. Art directing a shoot was a very interesting experience!
These are the Alfa One print executions as part of the same campaign as the TVC. The soundtrack from the TVC was also used in the radio ad.
